We believe in freedom of expression and diversity. We want to make fashion accessible and fun. We are committed to offering a wide range of sizes to fit every type of body.

Dropping new products every week, we have a great selection of all the latest looks for men, ladies, girls, boys and babies.

Our in house brand Gen Woo is produced in our own GOTS certified factories using BSCI or 100% organic cotton. We put ethical trading, sustainable sourcing and animal welfare at the core of their corporate responsibiltity.

Gen Woo Pte Ltd is a subsidiary of WLI Pte Ltd. A family run company, built on 3 decades of textile manufacturing. It is our first steps into online retail and realises our vision to be closer to our customer.