Featured collection

40% OFF

Girls Retro Flower Power Babydoll DressGirls Retro Flower Power Babydoll Dress
On sale
Model wears Teen Violet Varsity Crop T-Shirt by Gen Woo. Models wear Varsity T-Shirts by Gen Woo.
On sale

Teen Violet Varsity Crop T-Shirt

$19.80 SGD $32.90 SGD
Pink Gingham Babydoll dress for girls by Gen Woo SingaporeGingham Pink Dress for girls by Gen Woo Kids Singapore
On sale
Model wears blue and white Star Print Girls Short Pyjama Set by Gen Woo. Model wears Star Print Girls Short Pyjama Set by Gen Woo.
On sale

60% OFF

Model reads and wears Girls Long Ditsy Floral PJ Set by Gen Woo.Model wears Girls Long Ditsy Floral PJ Set by Gen Woo.
On sale

Girls Long Ditsy Floral PJ Set

$13.20 SGD $32.90 SGD
Side view of Girls Short Ditsy Floral PJ Set by Gen Woo.Model wears Girls Short Ditsy Floral PJ Set by Gen Woo.
On sale

Girls Short Ditsy Floral PJ Set

$12.80 SGD $31.90 SGD
The teen girl wears the White Broderie Trim Girls T-Shirt by Gen Woo with flared jeans and sneakersThe teen girl wears the White Broderie Trim Girls T-Shirt by Gen Woo
On sale
Back of the Ladies Boxy Cropped Slogan T-Shirt by Gen WooFront of the Ladies Boxy Cropped Slogan T-Shirt by Gen Woo
On sale

Ladies Boxy Cropped Slogan T-Shirt

$12.80 SGD $31.90 SGD
Close up as the model wears the Ladies Oversized Slogan T-Shirt by Gen WooThe model on the right wears the Ladies Oversized Slogan T-Shirt by Gen Woo
On sale

Ladies Oversized Slogan T-Shirt

$13.60 SGD $33.90 SGD
The young girl wears the Black “Just Dance” Girls Sweat Shorts by Gen Woo with a bucket hat and chunky sandalsFront of the Black “Just Dance” Girls Sweat Shorts by Gen Woo
On sale

Elastic Trim Shorts

$12 SGD $29.90 SGD

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Picture of sustainable fashion and Gen Woo certifications

Hello + Welcome

Read more about Gen Woo

Founded in Singapore in 2018 by British designer Gen Woo, our easy-to-wear clothing combines Gen’s love of printed textiles with her care and consideration of the planet.

At Gen Woo, we are always looking for ways to reduce our impact on the environment. We take time to think about our processes, our production methods, and our product life cycles. 

We’re seek to economize on our use of natural resources, and we take time to develop affordable quality clothes that have longevity.

We believe in slow seasonless fashion releasing small volume capsules throughout the year.

Better fabric choices are at the heart of all our collections, and we use a mixture of factory deadstock, BCI cotton, Organic Cotton, FSC Viscose, Recycled cotton, Recycled Polyester, Tencel (lyocell + Model). Where possible we stick to single materials and avoid blends.

In 2023 Gen Woo received SME500 accreditation and joined SEDEX allowing even greater transparency to our supply chain. We have been members of the Singapore Fashion Council since 2019.

Gen Woo has supplied garments to Singapore department stores by consignment since 2019 and sells on E-Commerce multi-brand platform Zalora which has a reach to Malaysia, Hong Kong, Taiwan, and Philippines. We have recently moved into the wholesale sector.

For inquiries please email us at hello@genwoo.sg

Sustainability