Gen Woo SS21 Utility Athleisure Collection for ladies
An urban streetwear tone embodies the Gen Woo Utility Sports collection for SS21. Still in the midst of the pandemic, athleisure was in for just about everyone who was now working or studying from home. Overall the feel was less feminine and was more about comfort.
We decided to create look with more oversized gender neutral shapes that had an athleisure undertone. We used a variety of oversized boxy t-shirts, paired with full length leggings or cycling shorts. Fitted rib dresses came in 2 lengths, midi and mini. We had the seasons key shapes including catsuits and bodysuits. Oversized sweaters were styled with gender neutral knee length Bermuda shorts.
Gen Woo uses a colour pallet of black, grey, coriander and neutral pinks. The collection uses the latest wash and tie dye techniques. Our clothes are made in our own family run factories in Bangladesh which uses BSCI cotton and are GOTS certified and are accredited to the Zara Join Life program.