This was our last capsule collection where we were 100% designing from factory deadstock. The story was put together towards the end of 2020 where we were all still navigating our way through the challenges of the pandemic.
Collection was built around black and white floral ditsy's and city girl slogan tee's from our favourite fashion capitols. 🖤 New York 🖤 London 🖤 Milan 🖤 Paris 🖤
Our second story for SS20 was built around a collection of printed floral deadstock. Prints that we felt could would work together in a bohemian ensemble. To achieve that bohemian aesthetic and classic boho-chic look we started on developing a long line floaty summer dress that would work with our large scale teared dropped shaped paisleys and hand drawn florals.
Sweet inspiration came in the form of candy colours for our spring 20 capsule collection. A swatch of a pretty pink pinstripe's that included a conversational cherry print was the starting point for the collection. We were keen to do something quirky and fun that would sit in contrast to our boho girl story.
We love nautical inspired fashion here at Gen Woo, its timeless and practical, everyone can wear a nautical look. When a selection of iconic blue and white stripe swatches arrived from Bangladesh we decided to add an additional capsule of Breton tops to our 2020 stories.