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2019  cool fashion tie dye collection for tween kids by Gen Woo kids Singapore2019  cool fashion blue tie dye collection for tween kids by Gen Woo kids Singapore2019 tie dye leggings for kids by Gen Woo Kids2019 red tie dye fashion collection for tween kids by Gen Woo kids Singapore2019 rib t-shirts for kids by Gen Woo Kids2019  green smock top collection for tween kids by Gen Woo kids SingaporeWinter shoot for kids by Gen Woo KidsAW19 tie dye tween kids fashion collection by Gen Woo kids SingaporeFashion shoot by Gen Woo KidsAW19 a-line top for tween kids fashion collection by Gen Woo kids Singapore2019 Wild thing t-shirt for kids by Gen Woo Kids2019 berry rib t-shirts for kids by Gen Woo KidsAW19 tween kids fashion collection by Gen Woo kids SingaporeAW19 tween kids fashion by Gen Woo Singapore2019  grey marl sweater collection for tween kids by Gen Woo kids Singapore copyLeopard embroidery t-shirt by Gen Woo KidsLeopard print leggings by Gen Woo KidsFashion shoot for kids by Gen Woo KidsAW19 ochre gold rib top for tween kids fashion collection by Gen Woo kids Singapore

AW19 ochre gold top for tween kids fashion collection by Gen Woo kids SingaporeAW19 2019 fashion collection for tween kids by Gen Woo kids Singapore2019 fashion collection for tween kids by Gen Woo kids Singapore2019 polka dot spot dress for kids by Gen Woo Kids2019 leopard print leggings for kids by Gen Woo Kids2019  cool fashion collection for tween kids by Gen Woo kids Singapore2019  fashion collection for tween kids by Gen Woo kids Singapore

This was our first collection by Gen Woo, before we had an office, before we employed any staff. I was working from home and very much still finding my way around the constraints of using deadstock. Trying to get uniformity in a collection while maintaining your zero waste brand values is extremely hard. Most excess stock i had was under 80kg meaning you can only make a small quantity and one style with it.

For AW19 I gathered a collection of swatches in dark berry colours, black ribs, marls and a grey leopard print. We also had some white cotton poplin to hand. I added a black tie dye to the berry fabric's and made shrunken tee's from the ribs. For the cotton poplin i made A-line shaped smock tops. We developed 1 placement print to go on white and grey marl single jersey and finished it with a black glitter slogan. We also collaborated with an Australian embroidery artist who designed us some beautiful animal motifs.

We started selling at all OG department stores on Orchard Road, Peoples Park and Albert Complex in October 2019.