Shop The Collection

Monochrome tween fashion clothes for tween kids by Gen Woo KidsJumpsuit for tween kids fashion by Gen Woo SingaporeMonochrome clothes for tween kids by Gen Woo Kids2020 monochrome status happy tee for tween kids fashion by Gen Woo Singapore2020 monochrome floral dress for tween kids fashion by Gen Woo Singapore2020 monochrome city t-shirts kids fashion by Gen Woo Singapore2020 monochrome kids fashion by Gen Woo SingaporeMonochrome ditsy fashion by Gen Woo Kids2020 monochrome face masks for the pandemic kids fashion by Gen Woo Singapore2020 monochrome jumpsuit for tween kids fashion by Gen Woo Singapore2020 monochrome New York city tee for tween kids fashion by Gen Woo Singapore2020 monochrome New York city tween kids fashion by Gen Woo Singapore2020  jumpsuit for tween kids fashion by Gen Woo SingaporeMonochrome ditsy jumpsuit for kids by Gen Woo Kids2020 monochrome ditsy crop bubble tee for tween kids fashion by Gen Woo SingaporeMonochrome ditsy bubble crop top by Gen Woo Kids

This was our last capsule collection where we were 100% designing from factory deadstock. The story was put together towards the end of 2020 where we were all still navigating our way through the challenges of the pandemic.

At times it felt like my staff and I were sat in taxi's weekly with our mac's having been told again we had to work from home. Documents, garments, fabrics were sent to each other via Grab, our new best friend!

The factory in Bangladesh suffered a wave of cancelled orders from retailers in the UK and Europe. It meant for us we had quite a nice selection of finished fabric for us to use.

Swatches of trendy black and white ditsy's landed on my desk so i decided to build a story around them.

When designing from deadstock, the process for me is a little bit different. I use the finished fabric as the starting point and build up the story around it. 

We kept to the black and white colour pallet and added a selection of statement slogan tee's from our favourite fashion capitols.

🖤 New York 🖤 London 🖤 Milan 🖤 Paris 🖤

We then developed shapes that would sit nicely with the AW20 dark ground ditsy prints and slogans while still needing to work well in a season-less tropical climate of Singapore. We kept our signature over sized box t-shirts and added a smock top and cropped bubble top.

We sourced accessories from other brands to complete the look of the collection. We do hope that eventually we will be able to work with a denim and accessories factory to be able to offer a complete range of clothes.