We had a nice variety of 100% cotton deadstock in white and ecru with tonal polka dot repeat prints. Perfect for a 'white company' style minimalist capsule of sleepwear.
I kept the shapes easy and functional using basic pyjamas shapes and a pretty nightdress with pico edge trim.
Our first steps to putting an editorial together with the smallest budget consisted of a studio shoot and using a soft teal coloured back drop to bring out the white coloured PJ's. Then borrowing my 2 beautiful children and their teddies as models.
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