Twinning is Winning with Mummy and Me Matching Outfit Styles

Mummy and Me Matching Outfit Styles

Let's face it—as a kid, the idea of matching clothing with your parents could not have been more uncool, but a wave of celebrities and 'momfluencers' proves mini-me fashion can look pretty chic.

Is your closet their treasure trove? Whether it's raiding the jewellery box, slipping on a pair of too-big shoes, or secretly experimenting with your expensive make-up, young daughters (and sons, for that matter) have been keenly emulating their mother's style for generations.

Throughout history, the century-old trend of coordinated family fashion reflected the strength of society through money, power and privilege. It wasn't uncommon for children to be dressed to the nines mimicking their parents.

(L-R) A 1925 cover of American Vogue featuring an illustration of a mother and daughter in identical red and white print dresses, picking flowers. Image: Joseph B. Platt/Condé Nast. Two daughter’s wearing a matching bow print dress with their mother in a 1950s-style fashion advertisement. Image: TyrannyofStyle.

Mommy-and-me twinning dates back to the 1900s and has gone in and out of style numerous times since then.

The look was started by French fashion designer Jeanne Lanvin in 1908, according to an article by The Atlantic. Lanvin gave birth to a daughter, Marguerite, in 1897 and realised there was a gap in the fashion market and introduced a premium children’s clothing line in 1908.

When the trend started in 1908, it didn’t last for a very long time, as The Great Depression sidetracked a lot of luxury industries. Eventually, after the economy rebounded, the trend returned, and women were seen in matching outfits with their daughters while they did house chores, like cooking and cleaning.

Twinning - how it looks today 


Is matching clothes out of style? Well, thanks to the rise of social media's 'momfluencers', mommy and me outfits are the latest must-have for baby clothes. At last check, the #mommyandme hashtag had over 6 million posts on Instagram, the majority of which include some iteration of matching fashion and mini-me styles.

(L-R) Social media influencer and YouTube vlogger Rebecca Zamolo and her daughter wearing matching print outfits. Image: @rebeccazamolo. Social media ‘mumfluencer’ and digital creator Titilola Sogunro wearing a matching mini-me dress with her daughter. Image: @titispassion

It's not just a new social media thing—in 2012, a number of designers, including Gucci, Stella McCartney dipped their toes into the childrenswear market by reimagining their fashion lines to accommodate the younger crowd. 

Today, celebrities take to Instagram to post photos of theirs and their daughters’ lookalike outfits. The posts are a hit, as followers love the adorable and fashion-forward twinning look sported by female celebrities and their daughters as they pose during a fun activity.

Kim Kardashian-West has been spotted matching her daughter, North West, on many occasions, and were both seen at a Kanye West concert wearing the same silver sequin dress. Beyonce and her daughter, Blue Ivy, love to dress up together. The mother-daughter duo wore the same floral dresses and are seen in a video on Instagram on swings. 


(L-R) Photograph of Lanvin and her daughter Marguerite, and the Lanvin logo designed by Paul Iribe Lanvin Heritage; Mary Evans / Jazz Age Club Collection/Everett Collection. c1907. Images: / Jeanne Lanvin Best Moments From the Archives.

And now dressing just like mum is made easier than ever with Gen Woo's Mummy and Me collection. Whether hanging at home or dressing to impress, matching with your little one has never looked better. 

Matching sleepwear by Gen Woo 

If you're looking for the charm of a little family coordination, Gen Woo offers matching sleepwear for you and your little star. Nightdresses and pyjamas are available in our Star Print Ladies Oversized Nightdress and Star Print Girls Short Pyjama sets. These super sweet matching mommy and me pyjamas are perfect for cosy nights in together. 

Young girls and a mother dressed in coordinating pyjamas from the Gen Woo Mummy and Me collection.

Our ‘Mummy and Me’ nightwear collections are inspired by the softness of bamboo fine knit fabrics. We use a natural cotton fabric viscose to create a similar hand feel. Organic cotton is grown without the use of any synthetic, artificial fertilisers and is a natural, renewable and biodegradable fibre. 

At Gen Woo, 'Mummy and Me' matching pyjama range is a capsule collection with limited pieces, so grab yours now. And remember, we are constantly looking at ways to make better environmental choices in our design and manufacturing processes so you can rest assured you are making good, sustainable choices for your family.

Family-friendly matching outfit options don't have to be cringe or cliché. Whether you love the complete matchy-matchy look or prefer a chic and subtle nod to matching style, mommy and me outfits prove twinning is winning.

More to come in our new collections

If you love the mommy and me matching outfit idea, you can expect to see more lines in our new 2024 collections, coming soon. We're planning a pretty Broderie Capsule, featuring broderie sundresses, beach cover ups, cropped blouses and wide leg pants for ladies, and matching tiered skirts, flutter sleeve crop tops, twin sets, shorts, rompers, and babygros for the little ones. We'll also be launching our first Chinese New Year Capsule, with dresses for girls and mums and boys t-shirts, to mark the Year of the Dragon!

So if your little one loves playing dress up—there'll be no more raiding Mummy's wardrobe! 

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