SS20 Gen Woo Tweens and Girls Capsule Collection Candy Girl
Sweet inspiration came in the form of candy colours for our spring 20 capsule collection.
A swatch of a pretty pink pinstripe's that included a conversational cherry print was the starting point for the collection. We were keen to do something quirky and fun that would sit in contrast to our boho girl story.
We later added more dead stock fabric's including contrasting polka dots and rainbow coloured stripes.
For our placement graphics we collaborated with a Ukrainian digital artist Yuliia Dzhamhurova. who had caught our eye on Instagram. We commissioned her to illustrate quirky tween girls with candy lolly pops to sit along side mythological animals such as unicorns. Using transfer sublimation technique we were able to keep the artwork's finer details and have a soft hand feel. We finished the prints off by adding a slogan in a textured puff print.
We also worked with our Mauritian design office developing fun embroidery artworks of sequin rainbows and ice creams. The rainbow element by chance became a symbol for children during the pandemic making our t-shirts a quick best seller Singapore.
For our editorial we decided to go for an easier studio shoot with candy coloured backgrounds and contrast coloured kapaline cubes. A problem with lighting meant we didn't really get the final look we were looking for as the coloured backgrounds changed the shade of our models skin too much. Additionally we had models arrive with clothing and foot sizes different to their casting card and updated details meaning we lost around half our shoot time waiting for the shops to open to buy bigger sized footwear. Big lesson learnt and after this shoot we stopped booking kid models from casting cards now we make sure we meet, fit every model in advance of a shoot. Our models fun loving energy saved the day and we did eventually get some beautiful images.
Stay up to date with all things Gen Woo related. Please follow this link to read about our Fashion News, company pledge to sustainable textiles, and all things community based.