Spring Summer 21 saw our first adult "Youth" line for Gen Woo in Singapore. A mixture of Athleisure and trending #grunge all over Tik Tok inspired this pandemic story. The feel was less feminine and was more about comfort. We decided to create more oversized gender neutral shapes using a variety of oversized boxy t-shirts, paired with full length leggings or Bermuda shorts.
Complimentary to the youth line, the tween and girls Utility Sports collection also had a sporty Athleisure vibe. Our kids shapes offer a selection of classic easy to wear printed t-shirts, oversized boxy slogan t-shirts for the more fashionable tween, cropped fitted tank tops, stretchy 2 pieces that have slogan elasticated trims. Updated coloured leggings are sat with sweater t-shirts.
Our second story for 2021 was titled 'Historical Romance' and a very feminine offering compared to our sporty capsule 'Utility sports'. A feel of escapism and wanderlust styled in woodland or English stately homes was our original vision for the capsule.
Our ditsy nightwear capsule is an extension of our 'Historical Romance' story. We developed full coverage ditsy print in a pretty colour combination of dusty teals and shell pinks. Fabric was made of BSCI cotton and had a softening treatment. We created 2 shapes for girls and produced two babygrow's.
Gen Woo 2021 Collections for Ladies, Tweens, Girls, Boys
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